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Web Design
Introductory

Web Design: Introductory - Learn about the most important principles in designing effective websites with the powerful and relevant insights.  This text highlights key web design concepts and principles using real-world examples to help students succeed in developing impressive web design plans of their own.


 Preface: Web Design: Introductory
 C1: The Environment and the Tools
 C2: Web Publishing Fundamentals
 C3: Planning a Successful Website I

1
The Environment & the Tools
Table of Contents

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01: C1 The Environment & the Tools Intro
02: The Internet and the World Wide Web
11: Ways to Access the Internet & the Web
15: Types of Websites
22: Web Design Tools
28: Web Design Principle, Roles, & Required Skills

2
Web Publishing Fundamentals
Table of Contents

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39: C2: Web Publishing Fundamentals Intro
40: Advantages of Web Publishing
47: Basic Web Design Principles
51: Color as a Web Design Tool
54: Writing for the Web
58: Web Publishing Issues

3
Planning a Successful Website 1
Table of Contents

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71: C3: Planning a Successful Website: 1 Intro
72: The Website Development Planning Process
73: Step 1: Define the Website’s Purpose & Audience
78: Step 2: Determine the Website’s General Content
90: Step 3: Select the Website’s Structure

4
Planning a Successful Website 2
Table of Contents

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99: C4: Planning a Successful Website 2 Intro
100: Page Length, Content Placement, & Usability
102: Step 4: Specify the Website’s Navigation System
110: Step 5: Design the Look and Feel of the Website
118: Step 6: Test, Publish, and Maintain the Website
120: Site Plan Checklist

5
Typography & Images
Table of Contents

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127: C5: Typography & Images Intro
128: Webpage Typography Issues
133: Webpage Images
138: Image File Formats
142: Web-Ready Images

6
Multimedia & Interactivity
Table of Contents

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151: C6: Multimedia & Interactivity Intro
152: Multimedia and Animation Issues
153: Adding & Editing Audio & Video Elements
158: Types of Animation
161: Interactivity

7
Promoting & Maintaining a Website
Table of Contents

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175: C7: Promoting & Maintaining a Website Intro
176: Website Testing Before Publication
178: Website Publishing to a Server
184: Website Promotion
192: Website Maintenance & Evaluation

A
Appendixes
Table of Contents

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A. HTML5: 200
B. Cascading Style Sheets (CSS): APP6
C. Responsive Web Design: APP11
D. Search Engine Optimization (SEO): APP14



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